The Unit

𝗪𝗼𝗿𝗹𝗱-𝗖𝗹𝗮𝘀𝘀 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁. 🌍 From Brazil to New Zealand, London to New Jersey, we partner with betting and gaming brands around the world to design and build high-performance digital products. What we do: 🎯 Product Strategy & User Experience (UX) 🎨 User Interface (UI) & Frontend Development ⚙️ Full-Stack & Backend Development 🧪 Quality Assurance (QA) & Testing 📈 Comprehensive Platform Development for Sportsbooks, Casinos, Trading & more Our reach is global. We continue to push boundaries and deliver great results as a team. And our work speaks for itself. Find out more → https://lnkd.in/e99TrDsr #iGaming #SportsBetting #ProductDesign #SoftwareDevelopment

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁. 𝗜𝘁’𝘀 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗱𝗼. 📱 A suite of mobile apps for Sportingtech as they expand in Brazil.   🎰 Frontend and mobile development for PlayStar’s personalised casino in New Jersey.   📊 A new frontend for TXODDS’ Fusion Odds Data platform, built for real-time trading. From sportsbooks and casinos to trading platforms and gamification, we design and build high-performance products for the betting and gaming industry. More on what we do → https://lnkd.in/e99TrDsr #iGaming #SportsBetting #ProductDesign #SoftwareDevelopment

Horseracing betting hasn’t kept up. 🎠 While the rest of the industry moves forward, it’s still bogged down by confusing bet types, outdated UX, and a steadily aging audience. In last month’s edition of Inside The Unit, our very own Alan Bruce looked at how gamification could help change that, and why racing might be overdue a rethink. The piece is now live on our site 🎯 Read it here: https://lnkd.in/e-Wkdkiw 📬 Want more insights like this delivered monthly? Subscribe to Inside The Unit and get the next one straight to your inbox: https://lnkd.in/ennv-aVA #Horseracing #iGaming #Betting #ProductDesign #Gamification

𝗜𝗚𝗕 𝗟!𝗩𝗘 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗮𝗴. This week was a busy one. We turned 7, spent two packed days at ExCeL London for iGB L!VE, and rounded off the week at the EGR B2B Awards. Plenty of conversations around product, platforms, and how we help teams build better. Great to connect with so many clients, partners, and familiar faces throughout the week. Now back to it. #IGBLIVE #EGRAwards #TheUnit #iGaming

𝟳 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗧𝗵𝗲 𝗨𝗻𝗶𝘁 In 2018, The Unit started in a tiny office in Dundalk. There was no toilet seat. No lightbulb. Just four fellas, a couple of desks, and a wildly optimistic notion that this might work. Seven years later, we’re close to 100 people, with offices in Dundalk, Chisinau, New York and Zagreb. We’ve built platforms used around the world and developed innovative products that have helped reshape the industry. There’s been a lot of learning. A lot of doing. A few disasters. And one lost passport. We’re proud of what we’ve built. Not just the work, but the team and the partners who backed us early. Massive thanks to everyone who’s been part of it. We’ve come a long way from the dark, seatless bathroom. #TheUnit #7Years #CompanyMilestone

𝗧𝗲𝗲’𝗱 𝗨𝗽 𝗮𝗻𝗱 𝗢𝗳𝗳 𝘁𝗼 𝘁𝗵𝗲 𝗥𝗮𝗰𝗲𝘀 ⛳🐎 June’s newsletter has arrived. We’ll let you decide if it’s any good. A new golf app went live, we opened up roles across Europe and Moldova, and somehow let Mark O'Hare take more photos at a major conference. Also inside, Alan Bruce looks at why horseracing is falling behind and how gamification could be key to winning over the next generation. Catch up on June at The Unit and subscribe if you fancy more updates like this each month. (Still no pigeons. We looked into it.) #InsideTheUnit #Newsletter #iGaming #SportsTech

🇬🇧 𝗟𝗼𝗻𝗱𝗼𝗻 𝗰𝗮𝗹𝗹𝗶𝗻𝗴. We’re heading to iGB Events L!VE next week at ExCeL London, joining thousands across the iGaming world for two days of ideas, partnerships, and proper conversations. Whether you're building new platforms or trying to scale existing ones, we’re around if you want to talk product, tech, or anything in between. And yes, Alan Bruce will be there. Apologies in advance. 📍 ExCeL London 📅 2–3 July, 2025 🔗 See what we do: https://lnkd.in/e99TrDsr #iGBLIVE #iGaming #Betting #SportsBetting #TheUnit

Delighted to see Mark O'Hare featured in City & State’s 2025 𝘊𝘢𝘴𝘪𝘯𝘰 & 𝘚𝘱𝘰𝘳𝘵𝘴 𝘉𝘦𝘵𝘵𝘪𝘯𝘨 𝘛𝘳𝘢𝘪𝘭𝘣𝘭𝘢𝘻𝘦𝘳𝘴 list, flying the flag for The Unit and the work we’re doing Stateside. 🇺🇸 We’re told he now insists on being called “Trailblazer O’Hare” in meetings. Fair enough. Plenty more to come in the second half of the year. #iGaming #Sportsbook #NewYork

𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗱𝗼𝗻’𝘁 𝗿𝘂𝗻 𝗼𝗻 𝘁𝗶𝗺𝗲𝗹𝗶𝗻𝗲𝘀 𝗮𝗹𝗼𝗻𝗲. 𝗧𝗵𝗲𝘆 𝗿𝘂𝗻 𝗼𝗻 𝘁𝗿𝘂𝘀𝘁. Behind every smooth delivery is someone keeping the wheels turning, the emails answered, and the priorities in check. In the latest video from our 𝘉𝘦𝘩𝘪𝘯𝘥 𝘵𝘩𝘦 𝘉𝘶𝘪𝘭𝘥 series, Aoife Dillon, Senior Account Manager at The Unit, shares how she helps keep projects moving, clients confident, and teams focused on what matters. It’s not about ticking boxes or just relaying messages. It’s about trust, clear communication, and showing up consistently for the people, not just the product. 🎥 “𝘞𝘦’𝘳𝘦 𝘤𝘭𝘰𝘴𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬 𝘢𝘯𝘥 𝘤𝘭𝘰𝘴𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦. 𝘛𝘩𝘢𝘵 𝘮𝘦𝘢𝘯𝘴 𝘣𝘦𝘵𝘵𝘦𝘳 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴, 𝘧𝘢𝘴𝘵𝘦𝘳 𝘧𝘦𝘦𝘥𝘣𝘢𝘤𝘬 𝘢𝘯𝘥 𝘴𝘵𝘳𝘰𝘯𝘨𝘦𝘳 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴 𝘢𝘭𝘭 𝘢𝘳𝘰𝘶𝘯𝘥.” Worth a watch if you’ve ever had to keep a project on track while playing translator, therapist, and timekeeper all at once. #AccountManagement #iGaming #BettingTech #TheUnit

We gave it a quick shout last week, but here’s a closer look at ParUp Golf, fully developed by The Unit. Designed for small groups and golf societies, the app helps players organise events, track scores, and compete with live leaderboards and side games. It’s already being used in over 25 countries, with more features planned in the next phase, including social betting. Proud to have been part of the build. 🔗 Read more here: https://lnkd.in/eTHNb5hf #AppDevelopment #ParUpGolf #TheUnit